Communicating about health promotion programs can take many shapesand formats. Respond to the each of following scenarios that address communication elements.Scenario 1: Consider a health problem in your local community. How would you frame the issue in such a way as to gain maximum media attention? Outline a media advocacy campaign. What benchmarks would you use to measure success, and how would successes or failures affect your advocacy strategy? How would you incorporate pre-testing concepts into the implementation plan?Scenario 2: Visit a local market where you shop for food and health supplies (such as prescription drugs, toiletries, vitamins, and over-the-counter medications). Read the labels and instructions on both food and health items. Find an example of an item that uses plain English well to communicate how to prepare and use the item. What makes this a good example? Find an example of an item that communicates poorly about how to prepare and use the item. How can these instructions be improved? Consider how the four P’s of marketing (product, price, place, promotion) were used. How could health literacy levels impact the use or misuse of the products?Scenario 3: You are working at a student health center at a large university and have been asked to develop and implement a new campaign to promote greater awareness about safer sex habits and STD/HIV prevention, and encourage students to visit the health center to get tested. Clearly outline how you could incorporate each of the nine steps involved in developing a communication plan. Psychology Social Science Social Psychology CHS MISC
